KRA Internal Process:

KRA Internal Process:

     In IT industry product life cycle is very short. Continuing evolution in operating system forces hardware manufactures to make more efficient systems. HP is developing new products but sometimes due to supply chain restriction or contract, it sees slowdown in distribution of product to the end users. HP aims to increase sales through inventing more in supply chain management (HP annual report, 2010).

Objective:

·         Shorten product to market time

·         Increase gross margin through supply chain

Strategies:

(i) Increasing multiple original manufactures (OMs) for supply chain hence increasing supply chain mix and hence reducing product time to reach the market.

(ii) Investing more in supply chain operations, eliminating complexity, reducing fixed cost and put leverage in scale to see availability of manufacturer’s components at reasonable price to end users.

Reference

KRA Internal process (2010). HP annual report, 2010. Retrieved on Retrieved on March 17, 2011 from http://phx.corporate-ir.net/External.File?item= UGFyZW50SUQ9Nzky MjF8Q2hpbGRJRD0tMXxUe XBlPTM=&t=1