Balance Scorecard
Table: 10
| Objectives | Measures | Initiatives |
| Financials 1) Achieve increase in 2010 profitability by 10%. 2) Improve credit policy from liberal to tight. | 1) Review/Evaluate the profitability of previous year and coming year profitability. 2) Evaluate the average collection period periodically. | 1) Expand business operation through unrelated and related diversification. 2) Implementing discount programs for early payment of account receivable. |
| Customer service 1) Enhance personalize customer services. 2) To provide innovative pharmaceutical solutions and quality client service | 1) Survey current customers about service and their satisfaction. 2) Survey customers about their experience of visiting pharmacy. | 1) Increase resources to train employees for the quality customer service. 2) Adoption of updated and Innovative technology. |
| Internal processes: 1) Increase employee Motivation and Reward system. 2) Increase effort in innovative technology. | 1) Review employee satisfaction and learning opportunities. 2) Review/Identify competitor’s past and present innovation technology strategies. | 1) Apply ongoing challenge sessions for employees to express concerns and their commitment to the company. 2) Deployed resources to innovative updated technology. |
| Growth 1) Acquire competitors in order to grow market share and sales volume. 2) Global expansion. | 1) Evaluate percentage of increase market share compared to previous year. 2) Evaluate and Identify the presence of CVS in foreign market. | 1) Acquisition strategy for market expansion. 2)Licensing strategy for global expansion |
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